caption of the right pic: Peruvian fans excited in JYJ's concert, provided by C-JeS Entertainment
[TRANS] K-POP attracting South America
(Some parts omitted)
The first concert by Korean male group, “JYJ”, which was held in the capital, Lima on March 11, got rushed by about 6,000 fans. Some fans came from Bolivia by bus taking 35 hours, some fans hastened from Colombia, and some came away from Mexico.
Once the concert got started, the venue was filled with scream. A student, Damalis Salasalu(17), was smitten as, “Both of their singing and dancing are so cool. I like K-POP because it has originality.”
On the previous day of the performance, the members of JYJ spoke in its press conference, “We are astonished at looking at many fans and surprised as chased by taxi. We did never expect being welcomed with such an emotional excitement.” (Ari Hirayama from Vitoria)
Putting forth all the forces, Korean stream out overseas
On March 12, over 50 people such as consuls general working at diplomatic establishments abroad gathered to the Ministry of Foreign Affairs and Commerce which is located in the central part of Seoul.
Kim In Gyu, the president of public broadcast station, KBS, as the lecturer, introduced an event KBS sponsored, which held in Tokyo attracting about 45k people, and another one in Paris jammed by over 10k fans. He insisted, “We need to search this kind of phenomenon systematically to develop it forward.”
The lecture was held aiming that the participants think the way of using the popularity of Korean Stream for raise of Korean image in each place. The first one has already been held in February for ambassadors.
The Ministry of Foreign Affairs and Commerce concluded the memorandum with Lotte group about publicity cooperation on Korean Culture in overseas last September. Following this, the ministry concluded another memorandum with KBS about cooperation for realization of “Globalization of Korean Stream” this February. The government clarified its policy that they will make an active use of Korean Stream in order to appeal Korean attraction abroad.
The popularity of Korean Stream has already produced various economic effects as well. According to a report from Korean custom ministry last June, the amount of export of Korean cosmetics has frown at a rapid rate. It turned as over seven times much as the one 10 years ago along with Korean Stream popularity got high. Korean Bank investigation says the income Korean culture and entertainment industry earned abroad, including exports of dramas and entertainers’ overseas performances, reached at 794 million, which became over twice for the past five years.
JYJ who succeeded its performance in South America says they will keep Australia and Middle Asian countries in its mind from now on. The concerned of the production company says, “I think K-POP is no longer just a boom. It occupies a part of culture. ” Korean Stream never stops its full charge. (Akihiko Kaise from Seoul)