TVXQ, an acronym for Tong Vfang Xien Qi (traditional Chinese: 東方神起), is a South Korean pop group formed in 2003 under SM Entertainment. In South Korea they are known as Dong Bang Shin Ki (Korean: 동방신기), often abbreviated by international fans as DBSK; and in Japan asTohoshinki (Japanese: 東方神起). Their name translates as “The Rising Gods of the East”.
The group debuted in 2003 as a 5 member group consisting of leader U-Know Yunho (유노윤호 ユンホ), Max Changmin (최강창민 チャンミン), Hero Jaejoong (영웅재중 ジェジュン), Micky Yoochun (믹키유천 ユチョン) and Xiah Junsu (시아준수 ジュンス). In July 2009, the latter three filed for an injunction against their Korean agency SM Entertainment. This led to TVXQ ceasing all public activities and appearances after 2009. After a hiatus that lasted 2 years and 3 months, TVXQ returned as a duo consisting of Yunho and Changmin.
TVXQ is one of Asia’s most successful acts and has been labelled as “Asia’s Stars” and “Kings of the Hallyu Wave” for their immense success and contributions to Korean pop. Since their debut, TVXQ released 5 Korean albums, 5 Japanese albums, over 20 Korean singles and over 30 Japanese singles. According to Gaon Chart, TVXQ has sold over 9.1 million copies throughout their career in Korea and Japan alone, excluding sales from other Asian and international countries. TVXQ’s The Best Selection 2010 broke several records for being the first foreign male artists to pass over the 700,000 mark in Japan. They have two official fanclubs in Korea and Japan, known respectively as Cassiopeia and BigEast, the former which notably earned a Guinness World Record in 2008 for its size and is said to be one of the largest fan clubs in the world.
TVXQ topped the Oricon Weekly Singles Chart 9 times with the release of the single “Keep Your Head Down” from their album of the same name in Japan, expanding their record for most number-one singles topped by a foreign artist. It is the second time since Oricon inaugurated searching for sales in 1968 that a single by a foreign artist gathered more than 200,000 copies in the first week. The initial occurrence happened in 2009, when TVXQ sold 256,000 units of “Break Out!”.
In 2011, TVXQ returned as a duo with the release of their Korean pop album Keep Your Head Down, ranked at No. 1 on the Gaon Chart two weeks after release. Their full-length Japanese album TONE was released on September 28, 2011, selling 205,000 copies in its first week and reaching 1# on the Daily, Weekly and Monthly Oricon Charts. Since their comeback, TVXQ has sold more than 1 million copies in Korean album sales and Japanese singles and album sales.
2003–2005: Debut, Tri-angle and Rising Sun
Before their debut, the group was offered three tentative names: O Jang Yukbu (오장육부 lit. The Five Visceras), Jeonseoleul Meokgo Saneun Gorae (전설을 먹고 사는 고래 lit. A Whale That Eats Legends), and Dong Bang Bul Pae (동방불패, the Korean title of Invincible East). They decided on Dong Bang Bul Pae; however the name was rejected because the Hanja was not aesthetically pleasing, and the name was changed to Dong Bang Shin Gi, which was suggested by Lee Soo Man‘s acquaintance.
TVXQ made their debut on December 26, 2003 during a BoA and Britney Spears showcase, where they performed their debut single “Hug” and an a cappella rendition of “O Holy Night” with BoA. The group released their debut single “Hug” on January 14, 2004; it peaked at #4 on the monthly charts and sold a total of 169,532 copies, making it the fourteenth best-selling record of the year. Their second single, “The Way U Are” (July 2004), debuted at #2 spot on the charts, becoming the ninth best-selling-record of the year, selling 214,069 copies. TVXQ released their debut album, Tri-Angle (October 2004). Tri-angle debuted atop the charts and sold a total of 242,580 copies, making it the year’s eighth best-selling record.
In April 2005, TVXQ debuted in Japan under the Avex sub-label Rhythm Zone with the single “Stay with Me Tonight”. They released their second Japanese single, “Somebody to Love”, before returning to Korea and releasing their second Korean album Rising Sun. Rising Sun debuted atop the charts and became the fourth best-selling-record of 2005 with a total of 222,472 copies sold.TVXQ ended the year with two releases: their third Japanese single, “My Destiny”, and a Korean single with label-mate Super Junior, “Show Me Your Love“. The latter debuted atop the charts and sold 49,945 copies, making it the thirty-fifth best-selling record of the year. At the end of the year, TVXQ received the Best Music Video award for the song “Rising Sun” and the People’s Choice Award at the 2005 Mnet KM Music Video Festival.
(HEART, MIND AND SOUL)
2006–2007: Heart, Mind and Soul and “O”-Jung.Ban.Hap.
TVXQ began 2006 with their first international tour, “Rising Sun 1st Asia Tour“. In addition to South Korea, they toured in China, Thailand, and Malaysia, making them the first Korean performers to hold a concert in Malaysia. In March, the group released their fourth Japanese single, “Ashita wa Kuru Kara” (明日は来るから lit. Because Tomorrow Will Come?), and their debut Japanese album, Heart, Mind and Soul. The album debuted on the weekly Oricon album chart at #25 with 9,554 copies sold. Their fifth Japanese single, “Rising Sun/Heart, Mind and Soul”, released a month later, debuted on the Oricon singles chart at #22. To support the album, TVXQ held their first Japanese tour, 1st Live Tour 2006: Heart, Mind and Soul, from May to June. TVXQ released two more Japanese singles, “Begin” and “Sky”. The latter debuted at #6, making it the group’s first single to reach the Top Ten. In the summer, TVXQ performed in Avex’s annual A-Nation summer concert.
The group resumed their Korean activities with the release of their third album, “O”-Jung.Ban.Hap. (“O”-正.反.合. lit. “O”-Thesis.Antithesis.Synthesis) in September 2006. Like their previous Korean albums, “O”-Jung.Ban.Hap. debuted atop the charts; with a total of 349,317 copies sold, it became the number-one record of the year. Two months after “O”-Jung.Ban.Hap, the group released another Japanese single, “Miss You/”O” – Sei-Han-Gō” (miss you/”O”‐正・反・合 lit. Miss You/”O” – Thesis-Antithesis-Synthesis?), which debuted on the chart at #3, making it their first Top Five single. At the 2006 MKMF Music Festival, TVXQ won four awards, “Best Artist of the Year”, “Best Group”, “Mnet.com” and “Mnet Plus Mobile People’s Choice Award”. At the 16th Music Seoul Festival, TVXQ won three awards including a “Daesang” award. The group won another “Daesang” award at the 21st Golden Disk Awards 2006, in addition to a “Bonsang”. At the SBS Gayo Awards 2006, TVXQ won another “Daesang” and “Bonsang” award.
TVXQ began 2007 with a new Japanese single, “Step By Step”, which was followed by their second Asian tour, The 2nd Asia Tour Concert ‘O’. The tour took place in Seoul, Taipei, Bangkok, Kuala Lumpur, Shanghai and Beijing. In March, the group released their tenth Japanese single, “Choosey Lover”, and their second Japanese album, Five in the Black. Both debuted in the Top 10 of their respective charts, the former at #9 and the latter at #10. In May, the group attended the 2007 MTV Video Music Awards Japan and won the “Best Buzz Asia in Korea” award for their album “O”-Jung.Ban.Hap. From June to December 2007, the group released a string of five singles: “Lovin’ You“, “Summer: Summer Dream/Song for You/Love in the Ice“, “Shine / Ride On“, “Forever Love” and “Together“. “Summer: Summer Dream/Song for You/Love in the Ice” reached #2 on the Oricon, making it the group’s highest-charting Japanese single to that point. TVXQ also collaborated with label-mate Kumi Koda for her thirty-eighth single “Last Angel“, which was used as the theme song for the Japanese release of Resident Evil: Extinction.
2008–2009: Continued success in Japan and Mirotic
TVXQ released their sixteenth Japanese single, “Purple Line“, on January 16, 2008. It debuted atop the Oricon, becoming the group’s first number-one in Japan and making them the first foreign male group to have a number-one single in Japan. They then released their third Japanese album, T, which debuted at #4 on the Oricon Weekly album chart.TVXQ’s label Rhythm Zone, announced the “Trick” project where five singles would be released consecutively for six weeks, from February to March and each single would contain a solo track by a member. The group released their twenty-second single, “Beautiful You / Sennen Koi Uta” in April. The single became another number-one for the group and made them the first non-Japanese Asians with two number-one singles since Ou-Yang Fei Fei set the record 24 years before. They returned to Korea to participate in the 14th Annual Dream Concert at the Olympic Stadium in Seoul on June 7. On June 12, TVXQ concluded their Asia Tour in Beijing which had begun on February 23, 2007 in Seoul. TVXQ returned to Japan and released their twenty-third single, “Dōshite Kimi o Suki ni Natte Shimattandarō?” The single topped the chart, making TVXQ the first foreign artists to have three number-one singles on the Oricon. They performed at Avex’s 20th anniversary meeting and at A-Nation ’08. In August, TVXQ returned to Korea once again to take part in SMTown Live ’08. They performed alongside label-mates BoA,Cheon Sang Ji Hee the Grace, Zhang Liyin, Girls’ Generation, SHINee and Super Junior.
The group’s fourth Korean album, Mirotic, was slated to be released on September 24 but due to the large number of pre-orders was pushed back two days. Like their previous Korean album, Miroticdebuted atop the charts with 307,974 copies sold. In early January 2009, the album’s sales totaled 502,837 copies, making it the first Korean album in six years to pass the 500,000 mark. In October, TVXQ released “Jumon: Mirotic“, the Japanese version of Mirotic’s title track. The single topped the Oricon chart, breaking the record that the group had set with their previous single. TVXQ attended the prestigious Kōhaku Uta Gassen Music Festival on New Year’s Eve, making them the first Korean group to attend. The honor of performing on Kohaku is strictly by invitation, so only the most successful J-POP artists and enka singers can perform. Even today, a performance on Kohaku is said to be a big highlight in a singer’s career because of the show’s large reach.
Their twenty-fifth single “Bolero/Kiss the Baby Sky/Wasurenaide“, released in January 2009, became another number-one for the group. In March, TVXQ released their twenty-sixth single “Survivor” which debuted at #3 on the charts subsequently ending their number-one streak. “Survivor” was followed by their fourth Japanese album, The Secret Code, which debuted at #2 on the charts. To support the album they embarked on their fourth concert tour, Tohoshinki 4th Live Tour 2009: The Secret Code, which ended at the Tokyo Dome, making them the first Korean group to perform there.
On April 22, 2009, they released their twenty-seventh single “Share the World/We Are!“. The single debuted atop the charts, extending their Oricon record. Their twenty-eighth single, “Stand by U“, was released on July 1, 2009 and debuted at #2 on the charts.
The group’s live DVD titled “4th Live Tour 2009 – The Secret Code – Final in Tokyo Dome” was released on September 30. According to the 10/12 Oricon DVD Ranking, it sold more than 171,000 copies, their personal best for sales in this category on the first week of its release. In a month, The Secret Code has sold over 300,000 copies. In addition, this is the first time in twenty years for a non-Japanese Asian artist to get first place in the DVD rankings, exceeding previous foreign artists who have attained this ranking included The Beatles‘ “The Beatles Anthology (Special Price Edition Edition)” which was released in March 2003 and Led Zeppelin‘s “Led Zeppelin DVD”, which was released in June 2003 and have held that position for foreign artist getting first for 6 years and 3 months since. Also, based on the sale numbers of their DVD, they broke their personal record by pre-selling 107,000 copies. Their previous records include their 3rd Live Tour 2008 – T which was released in August 2008 and was last recorded as having sold 112,000 copies, and All About DBSK Season 3 which sold 66,000 copies so far. This time, their DVD sold more than twice that amount with a total sales of 353,000 copies and broke the record for the highest initial sales for foreign artists.
(TOKI WO TOMETE)
2010: Japanese activities, lawsuit and hiatus
TVXQ started out the year with their twenty-ninth single, “Break Out!“, released on January 27, 2010, which created a new record for the group. The single topped the Oricon, selling 256,000 copies in its first week and breaking Elton John‘s record for the highest first week sales for a foreign artist, which had lasted for 14 years and 8 months. In February, the group was chosen to sing the opening song “With All My Heart -君が踊る、夏-” for the Japanese movie “君が踊る、夏 / Kimi ga Odoru, Natsu”, which hit the screens in September 2010. On March 24, 2010, TVXQ released a new single called “Toki o Tomete“. TVXQ’s Japanese album, The Best Selection 2010 surpassed the 500,000 mark, achieving double platinum in February, and transcended the 700,000 mark in March, becoming their best sale in Japan. With this TVXQ became the first foreign boy band and also the first foreign male artists to sell over 700,000 albums in Japan.
On April 3, 2010, Avex announced the hiatus of TVXQ’s Japanese activities and that it would focus on helping each member with their solo activities. Avex announced later that month that Jaejoong, Yoochun and Junsu would appear as a trio (JYJ) in the Thanksgiving Live in Dome concert in Japan.
On November 23, 2010, SM Entertainment announced that TVXQ would be returning as a duo consisting of U-Know Yunho and Max Changmin in early 2011. On November 24, 2010, Avex Entertainment, as well as SM Entertainment Japan, released a statement regarding the renewal of SM artists’ contracts with Avex, including TVXQ who would continue as a duo under Avex Trax.
(KEEP YOUR HEAD DOWN)
2011: Return as duo, Keep Your Head Down and TONE
TVXQ’s newest album, Keep Your Head Down, was released in South Korea on January 5, 2011 and ranked at No. 1 on the Gaon Chart two weeks after release. Gaon Chart‘s half-year sales chart ranked TVXQ’s album Keep Your Head Down as the highest selling album of the year to date, with a total of 230,922 copies sold from January to June 2011. In addition, the repackaged album of Keep Your Head Down ranked number 9 on the same chart and sold 55,243 copies, making the total sales 286,185.
Their Japanese single “Why? (Keep Your Head Down),” released by Avex Trax in Japan on January 26, 2011, sold 231,000 copies in the first week and reached No. 1 on the Oricon singles Daily, Weekly, and Monthly charts. On July 20, the duo released the Japanese single “Superstar,” which sold over 184,000 copies and was certified Gold by month’s end.
TVXQ performed in A-Nation 2011 after their long two year hiatus in Japan. A-nation made its way through five cities, Ehime, Nagoya, Osaka, and Tokyo. During the live concert in Tokyo, TVXQ unexpectedly became the first foreign artist to become A-Nation’s “Big Bird,” or the ending performer. The honor had previously gone to Ayumi Hamasaki for every A-nation concert for the past 8 years.
From September 2-4, 2011, U-Know Yunho and Max Changmin participated in SMTOWN Live In Tokyo, along with fellow labelmates, at theTokyo Dome, performing past hits “Rising Sun“, “Mirotic“, “Superstar”, “Keep Your Head Down“, as well as their new track ” B.U.T (BE-AU-TY)“.
In preparation for the release of their first Japanese album in 2.5 years, the full music video for “B.U.T (BE-AU-TY)” (one of the singles off the album) was released through various sites on September 19.TVXQ’s new full-length Japanese album, TONE, was released on September 28. Selling 105,484 copies on the day of its release and over 205,000 copies by week’s end, the album ranked #1 on Oricon Daily and Weekly Charts, and #1 on Oricon October Monthly Chart, by selling more than 285 000 copies. It is TVXQ’s first full-length album to secure the #1 Oricon Weekly and Monthly positions. TONE earned RIAJ‘s Platinum certification within two weeks of its Japanese release, and broke an 11-year long record making TVXQ the first male foreign artist to sell over 200,000 copies of an album in its first week of release in Japan (previously held by Bon Jovi in 2000). According to RIAJ’s calculations of album sales from January 1st to September 30th, TVXQ surpassed the 250,000 mark, and achieved the Platinum certification in just three days of release.
In September, TVXQ gained interest for signing a “friendship contract” with French fashion brand Lacoste, the first ever such partnership Lacoste has made with Korea. TVXQ officially began promoting Lacoste towards the end of this year.
TVXQ joined many of Korea’s top singers to perform at the 2011 Hallyu Dream Concert at Gyeongju Citizens’ Stadium on October 3, where they performed songs “Maximum” and “Keep Your Head Down” from their new album. It was the closing event for Gyeonju’s three-day Hallyu Dream Festival, organized by the city of Gyeongju, the Ministry of Culture and Tourism, and the Korea Tourism Organization to promote the “Visit Korea Year.” Live coverage of the concert was aired on On October 6th by Mnet (TV channel).
On October 9 TVXQ participated in the “New York-Korea Festival”, a specially planned program by KBS Global to commemorate the 20th anniversary of Korea’s entry into the United Nations. It was held in New Jersey and the live performances were recorded and broadcast on October 22 on KBS2 TV.
As part of SMTOWN Live In New York, TVXQ performed in the SMTown Concert in New York at the legendary Madison Square Garden on October 23 alongside label-mates including SNSD, Super Junior, SHINEE, BoA and Kangta. They performed a mix of past and present songs from their most recent Korean album, opening their act with a medley of “The Way You Are”/”Mirotic”, “Maximum”, “Before U Go”, “Keep Your Head Down” and ending with “Rising Sun”.
On October 29th, TVXQ released their 东方神起 3rd Artist Japanese Book: El Sol, which ranked #1 on Book Oricon Weekly Chart by selling more than 11,160 copies. After 5 weeks of its release the photobook sold a total of 35,473 copies.
TVXQ was also the closing act at the 2011 K-pop Music Festival in Sydney, Australia, presented by JK Entertainment on November 12, where they performed songs from their latest Korean album, “Maximum”, “Before U Go” and “Keep Your Head Down”.
Their new Japanese single ‘Winter Rose’ was released on November 30, described as a pearly ballade song fit for the winter season. It was selected as the commercial song for Seven & i Holdings’s “Winter Gift – Tohoshinki (Snow Episode)”, with TVXQ themselves as actors, which begun airing on November 8. It was the fourth commercial of Seven & i Holdings to feature TVXQ in 2011.
TVXQ participated in 2011 Winter SMTown – The Warmest Gift album with the song “Sleigh Ride”. The album was released on December 13, 2011.
On NHK Kouhaku Uta Gassen’s official website, TVXQ was confirmed as one of the performers for the 62nd NHK Kouhaku Uta Gassen, the most prestigious award show in Japan. TVXQ alongside other Korean groups KARA and SNSD attended the award show on 31st December 2011, New Year’s Eve. This was TVXQ’s third time participating in the Kouhaku and first time as their new status as a duo.
In 2011, adding up their Korean album sales and Japanese singles and album sales TVXQ sold over 1,300,000 copies.
On January 4th 2012, the rating for the 62nd NHK Kohaku Uta Gassen was officially announced and TVXQ’s performance received a rating of 42.6%, their highest compared to previous appearences proving their continued popularity.
TVXQ launched their first solo tour in Japan in nearly three years in January 2012. The TONE ~ TVXQ Live Tour 2012 is scheduled to cover 14 shows throughout 9 cities in Japan over the course of 3 months. Tickets to the tour were sold out in under one minute. Due to this overwhelming demand, six additional stops were added to the tour schedule bringing the total number of concerts to 20.
On January 5, 2012 an announcement on TVXQ’s official Japanese website stated that there would be two additional concerts at Tokyo Dome and two additional concerts at Kyocera Dome Osaka, bringing the estimated number of concert-goers to 450 000, the largest scale tour thus far for TVXQ. Due to high demand for the tickets, Avex prepared a further two more live concerts for Tokyo Dome and Kyocera Dome, and the Tour is now expected to reach an audience of 550 000.
On February 24, 2012 it was announced that there would be a free public viewing of the TONE ~ TVXQ Live Tour 2012, Fukui Day 2 on March 10, at movie theaters in three regions for students and registered members of BigEast, in commemoration and support of the victims of the March 2011 tsunami and earthquake disaster in Japan.
TVXQ’s music style, in Korea they perform hip hop, R&B, electronica, acapella, ballad and their brand of K-pop. In Japan, the music that they are known for is, dance, electronica, R&B. Their song Mirotic is a heavy-urban dance song with other genres like electropop and synthpop. Their first and second Korean albums have included Rap rock. The main rappers in TVXQ are U-Know Yunho and Micky Yoochun, and Hero Jaejoong also rapped in the song Wrong Number and Xiah Junsu rapped in “Love By Love” written and composed by Micky Yoochun. They have done two rap rock songs with Korean rock band The TRAX. The Korean album Mirotic had genres of electronic, dance, ballad and had more heavy urban songs and less ballads from other albums, R&B songs had elements of dance-pop.
Lyrics and composition
Although the composition and writing of songs were handled by staff in their early years, TVXQ gradually began to produce their own compositions and lyrics. On their second Korean album, Rising Sun, Micky, U-Know, and Xiah wrote the rap lyrics to “Love After Love”. For the third Korean album, “O”-Jung.Ban.Hap., Micky wrote the English rap lyrics to “Phantom Hwanyeong” and Xiah wrote and composed “Nae Gyeote Sumsiur Su Ittdamyeon (White Lie)” (네 곁에 숨쉴 수 있다면). For their second Asia tour concert “O”, U-know wrote and composed for his solo, “Spokesman” (feat. Donghae from Super Junior). Their fourth Korean album, Mirotic, saw an increase in the members’ participation: Hero wrote and composed Saranga Uljima (Don’t Cry My Lover) (사랑아 울지마), Max wrote the Korean lyrics for “Love in the Ice”, Micky wrote and composed Sarang Annyeong Sarang (Love Bye Love) (사랑 안녕 사랑), and Xiah wrote Noeur Baraboda (Picture of You) (노을..바라보다). For their third Asia tour concert “Mirotic”, U-know wrote and composed for his solo, “Checkmate”.
For their third Japanese album, T, Micky wrote “Kiss Shita Mama, Sayonara” (Kissしたまま、さよなら lit. As We Kiss, Goodbye?) and co-composed the song with Hero. Micky also wrote the lyrics for his solo, “My Girlfriend”, for the second single in the Trick project, Runaway/My Girlfriend. Xiah composed his solo track, “Rainy Night”, for the third single in the Trick project. Hero wrote and co-composed “Wasurenaide” (忘れないで lit. Don’t Forget?) and Micky wrote and composed “Kiss the Baby Sky”. Both songs were included on their twenty-fifth single, “Bolero/Kiss the Baby Sky/Wasurenaide”, as the last two A-sides. The songs later appeared on their fourth Japanese album, The Secret Code, along with the song “9095”, which was composed by Hero.
|Stage name||Birth name||Date of birth||Former Position||Position|
|U-Know Yunho||瑜鹵允浩||Jung Yunho||정윤호||February 6, 1986 (age 26)||Leader, Main Rapper, Lead Dancer||Leader, Vocalist, Main Rapper, Lead Dancer|
|Max Changmin||最强昌珉||Shim Changmin||심창민||February 18, 1988 (age 24)||Lead Vocalist||Main Vocalist|
|Stage name||Birth name||Date of birth||Former Position|
|Hero Jaejoong||英雄在中||Kim Jaejoong||김재중||January 26, 1986 (age 26)||Main Vocalist|
|Micky Yoochun||秘奇有天||Park Yoochun||박유천||June 4, 1986 (age 25)||Lead Rapper, Vocalist|
|Xiah Junsu||細亞俊秀||Kim Junsu||김준수||December 15, 1986 (age 25)||Lead Vocalist, Main Dancer|
Lyrics of Mirotic
In November 2008, the Korean Commission of Youth Protection ruled that Mirotic was detrimental to youths and declared that the lyrics were provocative and overly sexual. As a result, the album was labeled with stickers indicating that it was unsuitable for people under 19 years old and any performances of the song would have to be broadcast after 10 PM. In response to the ruling, SM Entertainment agreed to make a clean version but also had filed an injunction to overrule the commission’s decision
|“||We will make a clean version in accordance with the commission’s administrative order, but since we cannot fully accept the ruling, we plan to make a provisional disposition with the relevant court to nullify the administrative order.||”|
After the Commission of Youth Protection released their statement regarding the ban on the album, SM Entertainment said,
|“||Even before when the order had been put against Mirotic, we have clearly negotiated and tried to explain the real meaning and explanation of the lyrics, but even after this the results came out unexpectedly and we are bewildered as of this moment. [and] Jumun-Mirotic’s lyrical meaning is entirely different and miles away from the erotic or sexual that the association is making it to be.[fn 3]||”|
TVXQ performed the clean version at the 23rd Annual Golden Disk Awards. The lyrics were changed from “I got you” to “I chose you” and “I got you under my skin” to “I got you under my sky.”
In March 2009, the Seoul Administrative Court ruled in favor of SM Entertainment, stating:
|“||We acknowledge that the lyrics concerned, including “You want me, you give yourself up to me, you’re crazy about me” and “I got you under my skin,” may imply sexual acts, but they did not describe sexual acts or feelings excessively to the level that can stimulate youths’ sexual desire… Even though we acknowledge that the young are more sensitive to sexual stimuli and less able to control sexual urges, the lyrics neither encouraged youth to have sex nor described women as object for sex.||”|
On April 9, 2009, the Commission of Youth Protection announced they would appeal the ruling to a high court after having an emergency meeting and deeming that the phrase, “I got you under my skin”, was inappropriate for minors.
Lawsuit against SM Entertainment
On July 31, 2009, three of the members—Hero, Micky, and Xiah—submitted an application to the Seoul Central District Court to determine the validity of their contract with SM Entertainment.Through their lawyers, the members stated that the 13-year contract was excessively long, schedules were held out without the confirmation or permission of the members, contract terms have been extended and changed without their knowledge or consent and that the group’s earnings were not fairly distributed to the members. Early termination penalty of their contract will cost them twice the profit that the group is estimated to earn for SM Entertainment the rest of the contract period. The news was enough to cause SM Entertainment’s stock price to drop over 10% on the KOSPI.
The Seoul Central District Court granted the three members a temporary contract injunction in October 2009 and stated that SM cannot interfere with their invididual activities but also that they can only act as members of TVXQ through SM Entertainment. The members have claimed that the contract was unfair and they were left out of proper profit distribution.] In response, SM Entertainment called a press conference and claimed that the lawsuit was not about unfair contracts or human rights, but motivated by the three members’ greed to pursue their cosmetics business uninhibited by the restrictions their exclusive contract with SM bound them with. SM submitted a complaint on criminal misdemeanour charges against the cosmetics company Crebeau, however it was never brought to court by the prosecutor on grounds of insufficient evidence. The three replied that they hoped SM Entertainment would respect the court’s decision.
In response to the lawsuit, 120,000 TVXQ fans filed a petition against SM Entertainment’s long-term contracts to the Seoul District Court. TVXQ’s Korean fanclub Cassiopeia, also filed for compensation from SM Entertainment for the cancelled SM Town Live Concert, as both SM and TVXQ initially stated that the concert would go on as planned; the concert was cancelled a week before its scheduled date.
Currently, the main lawsuit to validate/invalidate the three members’ contract with SM Entertainment is still ongoing.
Due to their popularity TVXQ have been sought by various brands to endorse their products. TVXQ has advertised many products on television such as Samsung‘s Anycall, sportswear Fila, andOronamin C. Some of their songs have even been used as theme songs for television shows, commercials and motion pictures; such as One Piece, Chevrolet andSubaru.
In 2011, the newly reformed TVXQ duo have landed lucrative endorsement deals in Korea with brands such as Nike, The Shilla Duty Free, Pepsi NEX Zero, Missha, and most recently with Lacoste. In Japan, they have endorsed Seven & i Holdings,7-Eleven products, featuring their Japanese single “Superstar” in the CFs, and Seibu Silver card, featuring their song “I Don’t Know.” and 7-net shopping CF featuring their song “thank you my girl”. Later in November, they had another 7-Eleven CF with their song “Winter Rose”.
In 2005, the Los Angeles Tourism Corporation launched the “See My L.A.” campaign. TVXQ, along with label-mate BoA, became the spokespeople for the campaign. Since April 2007, TVXQ host their own weekly radio program, TVXQ Bigeastation on the Japan FM Network. On March 28, 2008, TVXQ were chosen as the “Goodwill Ambassador for Asia” by Universal Studios Japan in order to further promote the attractions of the USJ. TVXQ were also chosen to be the new faces for the Lotte duty-free shop, due to their popularity throughout Asia. TVXQ acted on SBS show,Banjun Theater and they had their own television show, Vacation, that ran for four episodes.
On 5 April 2011, S.M. Entertainment, together with NEOWIZ Internet Corporation, Ltd, released an iPhone application which features TVXQ’s repackage album, “Keep Your Head Down”. The app can be purchased for free on iTunes.
Awards and achievements
In 2008, TVXQ made it in the Guinness World Records for having the world’s largest official fan club. Cassiopeia, the band’s official Korean fan club, claimed to have more than 800,000 official members just in South Korea, BigEast their official Japanese fanclub with more than 200,000 official members in Japan and more than 200,000 international fans (iCassies). Cassiopeia also made the Guinness World Records a second time in 2009. Aside from having the world’s largest fan club, the group was also listed as the most photographed celebrities in the world. From the day of their debut to March 19, 2009, the five members are estimated to have been photographed about 500 million times in magazines, albums jackets, and commercials, etc. The total figure includes individual photos as well as group pictures.
In terms of awards, TVXQ and Super Junior are the only artists in SM Entertainment to win two Golden Disk Daesang of Physical Album Sales, whereas Girl’s Generation has won one Daesang of Physical Album Sales. TVXQ is the first foreign artist to win twice in a row in Kohaku Uta Gassen, Japan’s most prestigious stage show. They are also the first foreign act to have an album surpass the 700,000 mark in Japan. In the Oricon History, TVXQ is the first foreign artist to have 10 Oricon Chart toppers.
Concerts and tours
||Japan Nationwide tours