JYJ (also known as Junsu/Jejung/Yuchun in Japan) is a three member pop group, formed by three members of South Korean boyband TVXQ: Hero, Micky andXiah.
Their debut Japanese language EP The… reached No. 1 on the Japanese Oricon albums chart. The band’s global debut album, The Beginning, was released in October 2010. JYJ followed up in January 2011 with another EP in the format of a “Music Essay” entitled “Their Rooms “Our Story”. Following the release of music videos for “In Heaven” and “Get Out”, JYJ’s second studio album and first Korean language Album, “In Heaven”, was released on September 28, 2011.
The three members of JYJ were part of South Korean boy band TVXQ. After TVXQ went on hiatus in early 2010, they formed an group initially known as JUNSU/JEJUNG/YUCHUN in Japan.
In mid-2009, Jaejoong, Yoochun and Junsu filed a lawsuit against SM Entertainment, arguing that the 13-year length and structure of their exclusive contracts as well as the terms of profit distribution were unilaterally disadvantageous towards the artists and should be invalidated. The Seoul Central District Court in October 2009 ruled in their favor affirming their right to independently engage in entertainment activities and granted them injunction suspending the SM contracts; its ruling emphatically pointed out it was a “subjugating contract” with terms that are grossly incompatible with Korean labor and contract law.The three members of JYJ continued their activities in Japan for over half a year after the filing of the injunction until their Japanese agency, Avex, announced a group hiatus in early 2010.
On 17 February 2011, the Seoul Central District Court dismissed SM Entertainment’s injunction against the three members, filed in April 2010 for damage compensation. In September 2012, the final decision on the case was postponed indefinitely, by Seoul Central District Court for mediation under the justice department.
On 28 November 2012, during a voluntary arbitration at the Seoul Central District Court, SM Entertainment and JYJ have reached a mutual agreement to terminate all contracts between the two parties and not to interfere with each other’s activities in the future. Thus concluding the three years and four months exclusive contract lawsuit
JYJ has endorsed Lotte Duty Free, Nature Republic, and South Korean clothing line NII. JYJ was among the Top 10 Highest Grossing Commercial Endorsement Stars of 2010 in South Korea.
In July 2011 they were appointed as PR ambassadors for KEPCO (Korean Electric Power).
JYJ has been active as honorary ambassadors of various government-run projects as the ‘faces of Korea.’ Along with Kim Yu-na, Park Ji Sung, Park Tae-Hwan, and Edward Kwon, JYJ was appointed to promote the 2010 G-20 Seoul Summit within South Korea.
JYJ was appointed as Goodwill Ambassadors for World OKTA (World Overseas Korean Trader’s Association) with President Lee Myung Bak present at the ceremony and also as Honorary Ambassadors for Jeju Island’s campaign to be designated one of the New 7 Wonders of the World.
JYJ has endorsed:
- Lotte Duty Free
- Nature Republic
- Penzal Q
JYJ was among the Top 10 Highest Grossing Commercial Endorsement Stars of 2010 in South Korea. They also served as honorary ambassadors for the Korea Electric Power Corporation(KEPCO).
Humanitarian and public service work
In August, 2011, at the 10th International Congress on AIDS in Asia and the Pacific in Busan, South Korea, JYJ were appointed Goodwill Ambassadors for the United Nations agency UNAIDS. JYJ and UNAIDS launched a social media awareness campaign to combat HIV/AIDS discrimination via Twitter using the hashtag #LoveAlways.
JYJ has been active as honorary ambassadors of various government-run projects as the ‘faces of Korea.’ Along with Kim Yu-na, Park Ji Sung, Park Tae-Hwan, and Edward Kwon, JYJ was appointed to promote the 2010 G-20 Seoul Summit within South Korea. JYJ was appointed as Goodwill Ambassadors for World OKTA (World Overseas Korean Trader’s Association) with President Lee Myung Bak present at the ceremony. They were also appointed as Honorary Ambassadors for Jeju Island’s campaign to be designated one of the New 7 Wonders of the World.
JYJ is also the face of the “2011 Protecting Personal Identity Information Campaign” launched by Korea Communication Commission and the Korea Internet & Security Agency which was aggressively promoted on print, radio, television, and cinema ads.
JYJ commemorated their inaugural group tour, The Beginning Showcase World Tour 2010, by donating the profits from the Seoul showcase to World Vision International. The proceeds were taken from the opening two performances at the 11,000 seat Hwaseong Tiger Dome atKorea University which sold out in 15 minutes.
Immediately after the 2011 Tōhoku earthquake and tsunami, JYJ also donated ₩600,000,000 to World Vision Japan fulfilling the organization’s entire fundraising goal.
JYJ articulated that they wanted to give support and encouragement to Japan in return for all the love and support their Japanese fans have given them over the years. JYJ’s Xiah was also present in Tokyo filming for JYJ’s 3three Voices Season II during the earthquake. In addition, JYJ held 2 rounds of charity concerts in Toyko on June 7, 2011 to benefit those affected by the Tōhoku Earthquake.
JYJ performed at the first annual Asian Dream Cup organized by Manchester United midfielder Park Ji-sung’s JS Foundation using their widespread popularity in Asia to help publicize the event. The proceeds of the charity match were donated to help sport development and support youth players in Vietnam as the JS foundation is seeking to expand its youth football development program and support cultural exchanges for football players around Asia. As a part of this event, JYJ also participated in the one day soccer clinic with young Vietnamese athletes and 15 other star Korean and Japanese footballers. JYJ’s Kim Junsu, a soccer enthusiast and captain of the South Korean entertainers soccer club “FC Men”, played in the match as well.
- Thanksgiving Live in Dome (2011)
- 2011: 3hree Voices II. Photo Story — Photobook with bonus DVD including a short version of 3hree Voices II DVD
- 2012: JYJ Premiere Collection “mahalo” — Photobook with bonus DVD
|1st||Thanksgiving Live in Dome (2010)
|2nd||The Beginning Showcase World Tour (2010)
|3rd||JYJ World Tour Concert in 2011-2012
- Lotte Duty Free
- Nature Republic
- Penzal Q
- Nintendo’s Mario Kart 7
- October 2012/3: Tony Moly – skincare brand, Asia spokenmodels (excludes Japan) with television commercials and print ads.
JYJ was among the Top 10 Highest Grossing Commercial Endorsement Stars of 2010 in South Korea. They also served as honorary ambassadors for the Korea Electric Power Corporation (KEPCO).
|2011||7th Channel [V] Thailand Music Video Awards||Popular Asian Artist||The Beginning||Won
|KBS Best Icon Award||Top Idol Star||In Heaven||Won
|So-Loved Awards 2011 (European K-Pop Awards)||Best Male Group||Won
|Best Music Video (“In Heaven”)|